Privacy Policy

Last updated: December 2025

1. Introduction

At PureTips, we're committed to transparency about how we collect and use information. This policy explains what data we collect when you visit puretips.store and make purchases.

2. Information We Collect

Order Information

When you make a purchase, our payment processor Stripe collects:

• Name, email address, and phone number
• Shipping address
• Payment information (processed securely by Stripe)

Analytics & Tracking

We use analytics and advertising tools to improve our website and measure the effectiveness of our marketing:

• Google Analytics: Tracks page views, user behavior, and conversions
• Meta Pixel (Facebook): Tracks website activity for advertising optimization
• Meta Conversions API: Securely sends purchase data to Meta for ad measurement

Technical Information

Like most websites, we automatically collect certain technical information:

• IP address and browser type
• Device information and operating system
• Cookies and similar tracking technologies
• Pages visited and time spent on our site

3. How We Use Your Information

We use the collected information to:

• Process and fulfill your orders
• Communicate about your order status
• Improve our website performance and user experience
• Measure and optimize our advertising campaigns
• Prevent fraud and ensure security

4. Third-Party Services

Stripe

Payment processing is handled by Stripe. Your payment information goes directly to Stripe and is never stored on our servers. View Stripe's Privacy Policy.

Meta (Facebook)

We use Meta Pixel and Conversions API to track conversions and optimize our advertising. Meta receives information about your visit, including pages viewed and purchases made. Email and phone data sent to Meta is hashed for privacy. View Meta's Privacy Policy.

Google Analytics

We use Google Analytics to understand how visitors use our website. Google collects information about your visit and browsing behavior. View Google's Privacy Policy.

Cookies

Our website and third-party services use cookies to track your activity and remember your preferences. Cookies help us measure advertising effectiveness and improve your experience.

5. Data Security

We take reasonable measures to protect your information:

• Email and phone numbers are hashed (encrypted) before being sent to advertising platforms
• Payment information is processed securely by Stripe using industry-standard encryption
• We use secure connections (HTTPS) for all data transmission

6. Your Privacy Choices

You have control over your data:

• Browser settings: You can disable cookies in your browser settings, though this may affect website functionality
• Ad preferences: Opt out of personalized ads via Facebook Ad Preferences and Google Ad Settings
• Do Not Track: Our site doesn't currently respond to browser Do Not Track signals

7. Data Sharing

We don't sell your personal information. We share data only with:

• Service providers necessary to operate our business (Stripe, shipping carriers)
• Analytics and advertising platforms (Meta, Google) to measure performance
• Law enforcement when required by law

8. Changes to This Policy

We may update this privacy policy from time to time. We'll update the "Last updated" date at the top when changes are made.

9. Contact Us

Questions about this privacy policy or your data? Email us at puresmokesllc@gmail.com.